South of Market (SOMA) Yerba Buena © RJ Best As the Internet industry grows and consumes more office space in the area South of Market (SOMA), this neighborhood becomes trendier by the day. Warehouses that used to house discounted clothing and other merchandise are now being converted into office space for the burgeoning Web-related businesses. If nightclubs and trendy restaurants figure prominently in your travel plans, SOMA is a great choice for you. SOMA is also home to the Moscone Convention Center, the Yerba Buena Center, San Francisco Museum of Modern Art, and the Sony Metreon. SOMA is where many local clothing designers sell their overstock and seconds at bargain prices. An annual book, Bargain Hunting in the Bay Area by Sally Socolich, details just where to find the best deals.

View of Market Street skyline from Yerba Buena © RJ Best

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